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Internet Viral Franchise | Shelbys Case Study

Play House, a dynamic and innovative social media agency, had the privilege of collaborating with Shelby's Canada when they were just starting with less than 10,000 followers across Instagram, YouTube, and TikTok.

Through a strategic combination of viral trends and comedic character development, Play House successfully generated a buzz that propelled Shelby's Shawarma to become an internationally recognized brand with over 3 million followers and close to a billion views. Let's dive into the extraordinary journey of their rapid online growth within the first 90 days.
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‍Initial Situation:

• Shelby's Shawarma initially had a modest following of less than 10,000 followers on all social media platforms.
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• Play House's goal was to leverage viral trends and engaging content to build a massive and devoted online audience.

Strategies Implemented:
‍1. Organic Content Creation: Play House identified and harnessed trending topics and challenges on TikTok. By participating in and recreating these viral trends Shelby's Canada gained widespread visibility and appeal to a broader audience.

2. Comedic Character Development: To add a unique and entertaining touch to the content, Play House developed comedic characters and scenarios that resonated with viewers. This approach infused the brand with personality and created a memorable experience for the audience.

@shelbyscanada Ordering Middle Eastern Pt.2 #shelbyscanada #arabfunny #tiktokarab #shelbys #learntok #shawarmalovers #funnyarabs ♬ original sound - Shelby’s

Results Achieved:

Explosive Growth: Within the first 90 days of collaboration, Shelby's Shawarma experienced exponential growth, accumulating over 99,000 followers on TikTok. This significant surge in followers laid the foundation for their exceptional online success.

International Recognition: The strategic use of viral trends and comedic character development catapulted Shelby's Shawarma to international fame. Today, they stand as the hottest shawarma franchise on the internet, with a staggering 3 million followers and close to a billion views across platforms.
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Community Engagement:

Cultivating a Strong Online Community: The engaging content and relatable characters fostered a strong sense of community among followers. Fans eagerly interacted with the brand, sharing their love for Shelby's Shawarma and creating a loyal fan base.

Number One Shawarma Franchise: The combination of engaging content and community-building efforts propelled Shelby's Shawarma to become the number one shawarma franchise on the internet, earning accolades and admiration from fans worldwide.
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Conclusion:

Through Play House's strategic approach and creativity, Shelby's Shawarma experienced unprecedented growth, evolving from a relatively unknown entity with less than 10,000 followers to an internet sensation with over 3 million devoted followers. The utilization of viral trends and comedic character development captured the hearts of millions, propelling Shelby's Shawarma to the forefront of the shawarma industry online. As they continue to delight their audience with engaging content and foster their thriving online community, Shelby's Shawarma stands as a shining example of Play House's expertise in crafting viral content and elevating brands to international recognition.

Note: The above case study highlights the remarkable achievements of Shelby's Canada during their collaboration with Play House. The tone reflects the excitement and success of their growth journey, showcasing how Play House's strategic brand development techniques helped the brand achieve extraordinary results.