Play House, an innovative social media agency, partnered with a well-known UK franchise with over 50 global locations spanning three different continents. The mission was clear: to leverage organic content and make a splash in a new market by introducing this growing brand to a fresh audience. The results exceeded all expectations as the very first upload became the franchise's most viral video ever. Let's explore the successful journey of expanding the brand's reach through organic content and viral success.
Project Goal:
- To introduce the well-known UK franchise to a new market and establish a strong presence through organic content.
- To create engaging and shareable content that resonates with the target audience, facilitating organic growth and attracting new customers.
Strategies Implemented:
1. Organic Content Creation: Play House devised a content strategy that showcased the uniqueness of the franchise's offerings and its brand values. The focus was on creating authentic and captivating content to pique the interest of the new market.
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After