Play House, an esteemed social media agency, had the privilege of collaborating with Chick-fil-A, a renowned chicken franchise, in their mission to establish themselves as Toronto's most trusted brand. Through a combination of organic content and high-production value videos, Play House aimed to communicate Chick-fil-A's dedication to excellent customer service and unwavering commitment to serving quality. Let's delve into the journey of creating brand-heavy content that elevated Chick-fil-A's reputation and resonated with their audience.
Project Goal:
To communicate Chick-fil-A's brand mission of excellent customer service and highlight the restaurant's focus on high-level hospitality and serving quality. To position Chick-fil-A as Toronto's most trusted brand through engaging and high-quality content.
Strategies Implemented:
1. Organic Content Creation: Play House crafted organic content that emphasized Chick-fil-A's core values of exceptional customer service and a focus on quality. The content aimed to establish an authentic connection with the audience, showcasing the restaurant's dedication to customer satisfaction.
2. High-Production Value Videos/Photos: To convey Chick-fil-A's brand message effectively, Play House produced high-production value videos with meticulous attention to detail. These videos showcased the restaurant's commitment to excellence, captivating the audience and leaving a lasting impression.