Chick-fil-a
Toronto, ON
750k+ Views
+700%

They're Closed On Sundays, We Still Came In..

Youssef Abdelrahman - July 25, 2023

250M+

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Views on TikTok
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30M+

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Likes
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Play House, an esteemed social media agency, had the privilege of collaborating with Chick-fil-A, a renowned chicken franchise, in their mission to establish themselves as Toronto's most trusted brand. Through a combination of organic content and high-production value videos, Play House aimed to communicate Chick-fil-A's dedication to excellent customer service and unwavering commitment to serving quality. Let's delve into the journey of creating brand-heavy content that elevated Chick-fil-A's reputation and resonated with their audience.

Project Goal:
To communicate Chick-fil-A's brand mission of excellent customer service and highlight the restaurant's focus on high-level hospitality and serving quality. To position Chick-fil-A as Toronto's most trusted brand through engaging and high-quality content.

Strategies Implemented:
1. Organic Content Creation: Play House crafted organic content that emphasized Chick-fil-A's core values of exceptional customer service and a focus on quality. The content aimed to establish an authentic connection with the audience, showcasing the restaurant's dedication to customer satisfaction.

2. High-Production Value Videos/Photos: To convey Chick-fil-A's brand message effectively, Play House produced high-production value videos with meticulous attention to detail. These videos showcased the restaurant's commitment to excellence, captivating the audience and leaving a lasting impression.


Results Achieved:

Enhanced Brand Perception: The strategic use of organic content and high-production videos contributed to enhancing Chick-fil-A's brand perception as a reliable and trusted quick-service restaurant in Toronto.

Customer Loyalty: The brand-heavy content resonated with the audience, creating a sense of trust and loyalty towards Chick-fil-A. Customers perceived the restaurant as more than just a place to eat but as an experience centered around quality and hospitality.

Positive Online Engagement: Chick-fil-A's organic content received an overwhelming response from the online community, fostering positive engagement and conversation around the brand's mission and values.


Building Toronto's Most Trusted Brand:

- Through thoughtful storytelling and visually appealing content, Chick-fil-A's brand-heavy approach successfully communicated their dedication to providing exceptional customer service and serving quality food.
- Establishing Trust: The content's emphasis on hospitality and quality solidified Chick-fil-A's position as a trustworthy brand, resonating with Torontonians and enhancing their reputation.

Conclusion:

With the collaboration between Play House and Chick-fil-A, the restaurant's mission of excellent customer service and quality offerings was effectively communicated through organic content and high-production value videos. The brand-heavy approach successfully positioned Chick-fil-A as Toronto's most trusted quick-service restaurant. By resonating with their audience and fostering a sense of trust and loyalty, Chick-fil-A's reputation as a reliable and exceptional brand was elevated. As the journey continues, Chick-fil-A stands poised to maintain its status as a beloved and respected brand in Toronto's competitive food industry.

Note: The above case study highlights Chick-fil-A's successful collaboration with Play House, emphasizing the impact of organic content and high-production value videos in elevating the brand's reputation and perception in Toronto. The tone reflects the achievement of Chick-fil-A's goal to become the city's most trusted brand, positioning them as a leader in hospitality and quality offerings.

Work

Deliverables:

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Deliverables:

• Video Production
• Location Scouting
• Post Processing
• On-site editing
• Creative Direction

Credits:

Director: Placeholder
Producer: Placeholder
Key Grip: Placeholder
AC: Placeholder
Wardrobe: Placeholder

Credits:

Set Design: Placeholder
MUA: Placeholder
Craft: Placeholder

Yogurt & Dairy

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Client Case Studies

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Work

Deliverables:

Contrast was tasked with delivering a was tasked with a was tasked with delivering a lorem ipsum

Deliverables:

• Video Production
• Location Scouting
• Post Processing
• On-site editing
• Creative Direction

Credits:

Director: Placeholder
Producer: Placeholder
Key Grip: Placeholder
AC: Placeholder
Wardrobe: Placeholder

Credits:

Set Design: Placeholder
MUA: Placeholder
Craft: Placeholder

Yogurt & Dairy

SPEC
MOTION-CONTROL ARM
Website trailer
EXPAND

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Work

Deliverables:

Contrast was tasked with delivering a was tasked with a was tasked with delivering a lorem ipsum

Deliverables:

• Video Production
• Location Scouting
• Post Processing
• On-site editing
• Creative Direction

Credits:

Director: Placeholder
Producer: Placeholder
Key Grip: Placeholder
AC: Placeholder
Wardrobe: Placeholder

Credits:

Set Design: Placeholder
MUA: Placeholder
Craft: Placeholder

Yogurt & Dairy

SPEC
MOTION-CONTROL ARM
Website trailer
EXPAND

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

Website trailer
Next

Changing This Commercial Name

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Changing This Commercial Name

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